I agree that good filtration and a sealed system will prevent the need for duct cleaning. However, when we do get called it is because the duct work has reached a noticeable state of restriction or dust or the homeowner is hyper-sensitive to these pollutants in their home. Most of the time we find that no filter or a cheap (99 cent) filter is being used or they have serious duct leaks in the system. If you are hiring a cleaner make sure they are using professional cleaning equipment which will consist of a rotating brush system and a vacuum source. Be highly skeptical of the contractor with no branded system or the guy who shows up with just chimney brushes and a shop vac. He will not be able to reach around all the corners or all the runs in your system and he will be taking your money for a superficial cleaning at best. Only trust a company that offers VIDEO inspection and more importantly.... a contractor who repairs, installs and seals ducts if a problem is discovered or heaven forbid, created. Good luck and get your ducts sealed if you do have a leak! It is one of the greatest energy losses to a home other than being poorly insulated.
My Carrier furnace occasionally (one-two times a day) does not start. It shows error code 15 ("BLOWER MOTOR LOCKOUT -This status code indicates the blower failed to reach 250 RPM or the blower failed to communicate to the variable speed furnace control within 30 seconds after being turned ON in two successive heating cycles."). However, when I turn off and on the furnace power switch it starts and runs fine for a while. Sometimes it runs fine all day, but does not start only once in the evening or in the night. It is 13 years old I was thinking to replace whole thing if repair cost is too high. But I am not ready to pay $10,000. 
All modern air conditioning systems, even small window package units, are equipped with internal air filters. These are generally of a lightweight gauze-like material, and must be replaced or washed as conditions warrant. For example, a building in a high dust environment, or a home with furry pets, will need to have the filters changed more often than buildings without these dirt loads. Failure to replace these filters as needed will contribute to a lower heat exchange rate, resulting in wasted energy, shortened equipment life, and higher energy bills; low air flow can result in iced-over evaporator coils, which can completely stop air flow. Additionally, very dirty or plugged filters can cause overheating during a heating cycle, and can result in damage to the system or even fire.
They did come out Tuesday and completed the job.  We called the office to ask for a breakdown of the cost and they said the tech would call us back, but that never happened.  Eventually Alberto called and explained the breakdown.  One reason it was more was they used an OEM circuit board, rather than an aftermarket part.  I agree with this but it would have been better if this had been explained from the beginning.  All in all, it still seems like their price is a bit on the high side, but they did a good job and used OEM parts so I'm giving them four stars.
I have worked cleaning HVAC in my area for almost 5 years. I always do a thorough inspection and cleaning, providing before and after photos. I have completed some jobs where I felt that it was not entirely necessary, but ultimately what the customer wanted. With that being said, I have endless photos of unspeakable horrors. Hotels are usually nasty, post construction mess is certain, pets and kids create lots off debris, bugs congregate and die, then spiders set up and die, I have even had one supply that was nearly plugged with sand!
The Environmental Protection Agency says that “duct cleaning services typically – but not always – range in cost from $450 to $1000 per heating and cooling system, depending on the services offered, the size of the system to be cleaned, system accessibility, climactic region, and level of contamination” and type of duct material. Consumers should beware of air duct cleaning companies that making sweeping claims about the health benefits of duct cleaning – such claims are unsubstantiated. Consumers should also beware of “blow-and-go” air duct cleaning companies. These companies often charge a nominal fee and do a poor job of cleaning the heating and cooling system. These companies may also persuade the consumer into unneeded services with and/or without their permission. (If you have knowledge of a practicing “blow-and-go” air duct cleaner, contact your local Better Business Bureau to report the company, and your local, federal, and state elected officials to demand legislation.)
As I type this, I am having my ducts cleaned. About 30 including returns and the furnace. $543.00. I am watching the team do it and can see the clear vacuuming tubing and how dirty it has become. I like the gentleman’s comment on “stick your head in your vacuum and breath”….I get it. The team showed me the machine and it’s filtration system…and they will show me it again after the cleaning. However, like I said before, I am actively seeing the tubing that is clear before they start and how dirty it is once they begin and continue cleaning. Reputable company and not a “fly by night” coupon service. People don’t be so cheap, that is your problem.
You might also want to check your home for thermal insulation if you live in extreme heat or freezing temperatures. Insulation keeps the heat and cool air in your home, which can lead to a lower electric bill. If the heated or cool air leaks out, your system turns on more often. There are various types of insulation that you can install in your home and a home energy auditor can point out the best places for it in your house.
But Tim, doesn’t this mean that a less-than-honest air conditioning company can just charge what he wants and say that it’s a difficult job? No. You see, dishonest contractors, typically, aren’t the brightest people (I figure if you’re still reading this, you’re warming up to me so I’m taking off the training-wheels). They aren’t smart enough to take difficulty into account, and will probably get confused if you ask them about it. They will tell you things like, “that’s how much the unit costs,” or “California has a new law that magically adds $5,000 to the price.”  Trust me, follow your gut, and you’ll be able to tell who the honest contractors are...or just use one of our ASM-approved contractors.
Engineers have pointed out some areas where efficiency of the existing hardware could be improved. For example, the fan blades used to move the air are usually stamped from sheet metal, an economical method of manufacture, but as a result they are not aerodynamically efficient. A well-designed blade could reduce electrical power required to move the air by a third.[28]
Compressor -- Compressors are outdoor components in your system. The compressor is the pump that circulates the refrigerants through the air-conditioner. You can hear it when it's running so you'll know if it's working just by listening. If it starts getting louder, your compressor is about to fail. If it makes no sound when it should be on, it has already failed. Compressors fail for a number of reasons. Most often they fail due to strain from another failed part such as the fan motor. Electrical storms can also damage compressors. If the sound from the compressor gets louder or if you see a decrease in performance, you should have your compressor checked. A failed compressor will not heat or cool your house.
Bigger is not necessarily better when it comes to HVAC systems, and smaller isn't always more efficient. If you have too small of a system, your system will be running constantly as it tries to keep up with the temperature. If you have too large of a system, it won't run long enough to keep up with the humidity. In order to handle both temperature and humidity efficiently, an HVAC system should run for around 30 minutes at a time. If your system is staying on too long or shutting off after only around 10 minutes, you are not getting efficient performance.
Consider what kind of heating and cooling system you want installed for the square footage of your home. Do you want a full system with a thermostat or a specific machine for the summer like a swamp cooler? Do you need a new furnace just for the winter? For any of these projects, the cost will vary depending on the quality, style and machine size you choose. If you have a tight budget, think of going smaller and upgrading over time. For example, if you can't afford to convert your entire home to solar power, you may want to consider only utilizing it to heat your water. Some other types of heating systems are:

Our heater went out last Saturday, which was a cold day.  Called a few different places and they were the only ones that called back.  The technician Tony came out and after a little testing said the main control board needed to be replaced.  He quoted us a total of $489 which seemed on the high side but it was cold and we were somewhat desperate, so we agreed and paid a parts deposit.
The AC contactor (relay) and start/run capacitor(s) (see illustration below) fail most often and are inexpensive. So it's a safe bet to buy and install those parts right away, especially if your air conditioning service unit is older than five years. The condenser fan motor can also fail, but it runs about $150 — hold off buying that unless you're sure that's the culprit.
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