NADCA and EPA both have good points. Although, organizations are made to make money. Common sense and looking at NADCA and EPA pre-checklist. If you don't see it in the check list, you don't have to do it! But, if you do, look up Diamond certified co.s and the BBB. Beware of bait and switch scams, $60 vents and the like coupons which claim to help all for the measley sum of $79.00 bucks.
A little simple math can help determine the size system you need. A rule of thumb is 20 BTUs per square foot. So, a 500 square foot room would need 10,000 BTUs to cool or warm it efficiently. This assumes that you live in a temperate region and have adequate insulation with no energy loss. In the real world, all units have some degree of energy loss. This is reflected in an HVAC system's SEER rating for cooling and AFUE rating for heating.
Outdoor Fan Motor -- The outdoor fan, also called the condenser fan, is exposed to external conditions. As such it is most prone to dust and debris and the extreme weather. In desert climates, the outdoor fan motor is subject to heat not only from normal operation but from the outside temperature as well. As it starts to fail, the fan may work fine in the cooler morning hours but stop by afternoon. This can shut down the entire system for hours. When they stop running completely, your air conditioner will no longer work. Running a faulty fan will lead to compressor failure, which is a very costly repair.
All these pro duct cleaners answer with "it's common sense, everything operates better when cleaner" etc. But your explanation is correct. Especially so with flex tube ducting where dust gets "stuck" between the lowest valleys (between wire coil supports) where air flow is drastically reduced -- which is more than 50 pct of the entire interior surface area of the flex ducting. That sounds like a bad thing but also has a good effect of trapping dust from escaping.
But Tim, doesn’t this mean that a less-than-honest air conditioning company can just charge what he wants and say that it’s a difficult job? No. You see, dishonest contractors, typically, aren’t the brightest people (I figure if you’re still reading this, you’re warming up to me so I’m taking off the training-wheels). They aren’t smart enough to take difficulty into account, and will probably get confused if you ask them about it. They will tell you things like, “that’s how much the unit costs,” or “California has a new law that magically adds $5,000 to the price.”  Trust me, follow your gut, and you’ll be able to tell who the honest contractors are...or just use one of our ASM-approved contractors.

My father started in the business of home comfort back in 1968, an I around 1986. We still don't have a duct cleaning machine. I am sure there are always applications for all tools in this industry. However I missed where anyone talked about where dust even comes from..........We do not have these little dust machines sitting in a corner puffing out little clouds of dust....soooo where does it come from?

Demand controlled kitchen ventilation (DCKV) is a building controls approach of controlling the volume of kitchen exhaust and supply air in response to the actual cooking loads in a commercial kitchen. Traditional commercial kitchen ventilation systems operate at 100% fan speed independent of the volume of cooking activity and DCKV technology changes that to provide significant fan energy and conditioned air savings. By deploying smart sensing technology, both the exhaust and supply fans can be controlled to capitalize on the affinity laws for motor energy savings, reduce makeup air heating and cooling energy, increasing safety and reducing ambient kitchen noise levels.[29]
Had duct cleaned (apartment) however, dust is still settling throughout the apartment. Contractor said no other cleaning necessary until two (2) years. Is there a time period before dust no longer settles prior to that time? Should the vendor had worn a mask? He did not cover his face the vents and dust was blown throughout the apartment (had family help with the cleanup). I had to leave when they left because I have asthma and I couldn’t breathe without coughing. Please help!
Filtration systems -- A second-stage filter is sometimes inserted & used to remove particulates such as pets, smoking or cooking, as well as other odors, gases, and VOCs (volatile organic compounds). A HEPA filter is also available to remove spores, pollens, bacteria and lung-damaging particles. There are also systems that use ultraviolet (UV) light to protect against bacteria and germs.

Venice warns homeowners to beware of air duct cleaning scams, especially the sort where unscrupulous cleaners offer a $49 special deal but start piling on extra fees. “It’s a bait and switch scam where they say they’ll offer unlimited cleaning, but then they throw around terms you might not understand, such as extra fees for a ‘main duct line,’” he says. “And many times, these cleaners end up walking out the door with twice the amount of money a reputable duct cleaner would charge. They’ve gotten very sophisticated at upselling.”
Vinick calls air duct cleaning an essential part of home maintenance, akin to mopping and vacuuming. "It’s like changing the oil in your car,” he says. “If you don’t change the oil, you’re going to have a problem. When your components are loaded up with debris, the system has to work harder. When you remove that debris, you get energy consumption savings.”
Natural ventilation is the ventilation of a building with outside air without using fans or other mechanical systems. It can be via operable windows, louvers, or trickle vents when spaces are small and the architecture permits. In more complex schemes, warm air is allowed to rise and flow out high building openings to the outside (stack effect), causing cool outside air to be drawn into low building openings. Natural ventilation schemes can use very little energy, but care must be taken to ensure comfort. In warm or humid climates, maintaining thermal comfort solely via natural ventilation might not be possible. Air conditioning systems are used, either as backups or supplements. Air-side economizers also use outside air to condition spaces, but do so using fans, ducts, dampers, and control systems to introduce and distribute cool outdoor air when appropriate.

I just had my Air ducts “cleaned”. The person who came to my house works for an air duct cleaning company who uses a professional vacuum. He said the company would charge me about $900 but he can do it aside on his own and charge me half of that. However, when he came over the house, he brought the rotary brush along with his domestic vacuum cleaner that it’s hose was about 5 feet long, I ask him that the wasnt strong enough to pull dust out, and he said, it’s similar to what companies use. I was in doubt and he didnt cover the vents so im thinking all dust must have come out from every air vents. Could this vacuum have taking the debris out of the air ducts? Or how can I myself find out if the inside of the air ducts have been cleaned and no debris is sitting there? I have dust all over my house.

PickHVAC Tips: Oil burns dirty, so it is important to have your plenum and ducts checked to see if they should be cleaned when replacing an oil furnace. If you don’t clean the plenum and ducts when replacing the furnace, the new furnace might not run as efficiently and comfortably as possible due to restricted airflow. This can also reduce the oily smell sometimes associated with oil furnaces.
All of you have dentists, you have doctors, you have preachers, you have mechanics. You don’t have to know everything about everything but you have to have people in your life that you can trust. Don’t just open up the phone book and pick a mechanical (HVAC) contractor. Call your friends and family and ask for referrals. There are no black and white (scam or not a scam) answers here.
Central home air conditioner service systems consist of two major components: a condensing unit that sits outside your house, and the evaporator coil (often referred to as an A-coil) that sits in the plenum of your furnace or air handler. The refrigerant in the A-coil picks up the heat from your home and moves it to the outdoor condensing unit. The condensing unit fan blows outside air through the condensing coil to remove the heat. The condensing unit houses the three parts replaceable by a DIYer: the AC contactor, the start/run capacitor(s) and the condenser fan motor. The condensing unit also houses the compressor, but only a pro can replace that. The A-coil has no parts that can be serviced by a DIYer.