SEER is useful for comparing one model to another much in the same way that a car's calculate MPG is useful. It's not an accurate prediction of exactly how efficient the system is, but it can tell you which one is more efficient. Also, since SEER is based on a "cooling season", what region you live in will determine how long or short your cooling season is.

Your HVAC unit and air ducts deliver heated or cooled air throughout your home year-in and year-out. The air your HVAC unit produces travels through your ductwork and heats or cools your home via the air vents in each room. The dust and other particles in your home’s air are known as particulate matter, which the EPA defines as "a complex mixture of extremely small particles and liquid droplets." The EPA also notes that "particle pollution is made up of a number of components, including acids (such as nitrates and sulfates), organic chemicals, metals, and soil or dust particles." Having clean air ducts means fewer of these particles moving through your home. If you remove your furnace filter and hold it up to the light, you can probably see several hundred of these minuscule particles floating in the air. 

I read your article with interest and think it is a good start. One service that is always talked about is fogging ductwork for sanitizing. Many companies offer this service for disinfecting or adding a clean smell to the ductwork. Before any chemical or disinfectant is used, please read the MSDS (Material Safety Data Sheet). You might be surprise on what you are putting into the air stream. This is a high profit service and should be explored thoroughly before purchasing,
Most people are now aware that indoor air pollution is an issue of growing concern and increased visibility. Many companies are marketing products and services intended to improve the quality of your indoor air. You have probably seen an advertisement, received a coupon in the mail, or been approached directly by a company offering to clean your air ducts as a means of improving your home's indoor air quality. These services typically — but not always — range in cost from $450 to $1,000 per heating and cooling system, depending on:
My mom just received service from this company. She paid $609 to have her frion replaced. After two uses the AC stops working. A young rep comes out to the house again and notifies her that her entire AC unit and furnace need to be replace for just shy of ten grand, though when her frion was refilled she was told that her system should last another five years. When they came back to tell her how her entire system needed to be replaced, they were generous enough to offer her a $300 credit on the nearly $10,000 estimate of replacing the entire system that was working fine until they touched it. My best assumption would be that there is a mishap with the system is due to their negligence. Id suggest using another company other than these scam artists.
Prices for central-air HVAC systems will vary. The national average to hire an HVAC specialist is $2,920-$3,670 but can run as high as $5,000 or even $12,000 depending on the capacity you need and other factors. Installing central air conditioning requires an entire system that works together to draw hot air out of your home. The system includes an outdoor unit, which houses the condenser and compressor, and the evaporator coils. If you don’t have an existing duct system, ductwork will need to be installed, which will affect labor and material costs. Leaking or damaged ducts will also need to be replaced.
Pro Tips: Before you buy one of the learning thermostats available, you should beware of their shortcomings. First, many require a c-wire to work properly. A common problem is that the old thermostat might not use a c-wire, and this makes it confusing when swapping wires to the new thermostat. Secondly, if you change your thermostat setting often, you might become frustrated with a nest thermostat or other learning thermostat. It will be constantly trying to learn patterns in your random setting changes, and will therefore change your home’s temperature when you don’t want it to. If you have a fairly consistent schedule or don’t mind overriding the unit either manually or via the app on your way home or when leaving, then you won’t experience this issue.

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