I'd have to disagree with all of your statements. Not only are they derived from no experience in the field, you are missing keys facts. Ducts even if air tight will get dirty. If they are not getting dirty, it means they are not working. Your returns side of the duct work is always under negative pressure when the system is operational.Therefore it is always drawing air in. Seeing how dust is made up mostly from dead skin humans shed daily. Around 1.6 Pounds of skin a year per human. Living in your home anything that is air born will be drawn back towards the cold air returns. That is what they are designed for, to draw stale air back to the system to be filtered and sent back through the house.Homes with carpet will actually have cleaner duct work than home with all tile or hardwood. This is because carpets hold onto dust particles and you vacuum them up. Whereas on hardwood or tile, dust can run freely back to the returns. Even if a duct system was sealed 100%, which is next to impossible to achieve 100% would still need to be cleaned. The cleaning may only have to be every 7-10 years for example. Most homes require every 5-7 years. And that's if it was done properly the first time. If you constantly hire people that have no or minimal knowledge of duct cleaning, You home would require cleaning more often. Every 2 years. That's a trade secret, The longer they recommend before the next cleaning, the odds are they did it right. That's not to say there aren't people that lie, because there are. Just have your duct cleaner take pictures before and after cleaning. Not just an outside view. Get in there, picture entire joist liners, Whole main runs and even long round pipes. Also it helps to have a company that guarantees their work. If it's not done right, they will come back and do it until it is. Most companies that do this make sure it is right the first time. Your not getting paid to do the job twice.
HRV/ERV Ventilators: These whole-house ventilators exchange air. They are ideal for homes with what is called a “tight envelope,” homes where house wrap has been applied and airgaps in the attic, around windows, doors and outlets have been sealed. Air in these homes becomes stale and polluted, so exchanging the air is important to IAQ. Heat recovery ventilators (HRV) are designed for cold climates. Energy recovery ventilators (ERV) are best for warm climates.  Your cost for an installed HRV or ERV will range from about $2,000 to more than $5,000 based on its capacity and features.
Some Service Professionals are employees, franchisees, dealers, or independent contractors ("Corporate SP's") of larger national or corporate accounts ("Corporate Accounts"). In such event, you may be matched with the Corporate Account entity or with one of their Corporate SP's. The above screening criteria is not applicable to Corporate Accounts, and therefore, HomeAdvisor does not screen the Corporate Accounts or Corporate SP's.
The amount of time it takes to clean a residential HVAC system depends on many variables such as the size of the home, the number of systems, the extent of the contamination and the number of HVAC cleaners performing the job. Ask at least two contractors to inspect your system and give you a time estimate for your particular system. This will give you a general idea of how long the job should take as well as an idea of how thoroughly the contractor plans to do the job.
If the one noticeable spot is where the wall [or ceiling or floor] is white.......first.....take a pair of needle nose pliers and bend each louver of the register to a straight outward position [as they all come brand new with a slant to each side]....so the register is shooting all supply air straight outward. If its a round register [in ceiling].....no help there. You also should always burn soy or beeswax candles.
If you want to get some of the dust and debris out of your ventilation system, you can mix household cleaners like bleach with water, dip a cloth in the mix and then the wipe out the system. This will remove a layer of the spores, which could increase the quality of air a bit and help with the flow of air throughout the house until a pro can come out.
They did come out Tuesday and completed the job.  We called the office to ask for a breakdown of the cost and they said the tech would call us back, but that never happened.  Eventually Alberto called and explained the breakdown.  One reason it was more was they used an OEM circuit board, rather than an aftermarket part.  I agree with this but it would have been better if this had been explained from the beginning.  All in all, it still seems like their price is a bit on the high side, but they did a good job and used OEM parts so I'm giving them four stars.
You may be familiar with air ducts that are constructed of sheet metal. However, many modern residential air duct systems are constructed of fiber glass duct board or sheet metal ducts that are lined on the inside with fiber glass duct liner. Since the early 1970's, a significant increase in the use of flexible duct, which generally is internally lined with plastic or some other type of material, has occurred.
Whether you’re starting your air conditioner for the first time this year, or a unit isn’t running properly and you need to service an air conditioner, following a few simple steps can save you time and money. While some service jobs should be left to a professional, there are several do-it-yourself fixes you can do to keep your air conditioner cooling all summer long.
Dehumidification (air drying) in an air conditioning system is provided by the evaporator. Since the evaporator operates at a temperature below the dew point, moisture in the air condenses on the evaporator coil tubes. This moisture is collected at the bottom of the evaporator in a pan and removed by piping to a central drain or onto the ground outside.
Your HVAC unit and air ducts deliver heated or cooled air throughout your home year-in and year-out. The air your HVAC unit produces travels through your ductwork and heats or cools your home via the air vents in each room. The dust and other particles in your home’s air are known as particulate matter, which the EPA defines as "a complex mixture of extremely small particles and liquid droplets." The EPA also notes that "particle pollution is made up of a number of components, including acids (such as nitrates and sulfates), organic chemicals, metals, and soil or dust particles." Having clean air ducts means fewer of these particles moving through your home. If you remove your furnace filter and hold it up to the light, you can probably see several hundred of these minuscule particles floating in the air. 
The jury is out on whether or not cleaning your air ducts and vents has a significant enough impact to be necessary. A proven connection between immaculate duct systems and air quality in the home has not been made. However, if your vents display any of the signs listed above, cleaning would certainly be in your best interest. Allowing mold, debris and bacteria to fester could create bigger problems down the line. If having your system disinfected is within your budget, you may prefer to take care of these issues rather than ignore them.
Tip – Be careful with change-outs. Ductwork deteriorates and sometimes has to be replaced.  It is only if the ductwork is in fantastic condition that you should get a change-out without ductwork (Remember – the ductwork has already been there for 15-20 years, and now it will be there another 15-20…it has to be in good shape). However, many HVAC installation companies like to push change-outs because the ductwork is the most time consuming part of the job, and a change-out is quick, easy money. Realize that it’s only about 15-20% of the jobs that qualify for a change-out, so be careful.
Air duct cleaning service providers may tell you that they need to apply a chemical biocide to the inside of your ducts to kill bacteria (germs) and fungi (mold), and prevent future biological growth. Some duct cleaning service providers may propose to introduce ozone to kill biological contaminants. Ozone is a highly reactive gas that is regulated in the outside air as a lung irritant. However, there remains considerable controversy over the necessity and wisdom of introducing chemical biocides or ozone into the duct work.
There are many interesting comments from several informed individuals. The question that has not been answered is how do duct systems get dusty and dirty? As a RESNET Home Energy Rater, I perform pressure tests on homes and duct systems, and the one common thread is . . . most air delivery sytems have large amounts of air leakage. The solution is to seal the duct system, and pay particular attention to the return duct system and ductwork near the air handler (the 'blower'). As others have said, a captive (sealed) duct system with proper filter maintenance should be more then adequate for most occupants. For those who have allergy, asthma, or other breathing problems, a filter with a higher MERV rating (number should be listed on the package) or a HEPA filter are good choices. These filters will capture smaller particulates and should improve the indoor air quality. Again, make certain that the entire duct system is sealed, preferably with mastic, second choice UL-181 foil tape - never use cloth duct (also known as duck) tape.

I just had my blower module replaced because my AC coil was frozen over. The underside of my coils had a thick mat of dust because I had never had it cleaned. I cleaned it myself by using a soft brush attachement on a shop vac. The inside of the blower appears to have a white/green growth, and I am sure the ductwork of my 30 year old house can’t be in good condition.

We hope you found this article on a fair HVAC installation cost helpful. In the end, you’ll be alright so don’t worry too much. Do your research on reputable air conditioning contractors in your area, and spend time making sure that you have a company that you can trust – it will cost you less in the long-run, trust me. Take your time, follow the tips above, and you will end up with an HVAC installation cost that is more than reasonable, keeping your family comfortable for years to come. For more on topics like this, see: ASM’s Air Conditioning Blog.
Your contractor will do a load calculation to determine the proper central air conditioning unit for your home. This calculation accounts for the climate, size, shape and orientation of your home, as well as its square footage. A professional will also look at the insulation, windows, walls, floors and other materials that compose your home. He/she will then examine any leaks, seals and existing ducts or vents.
As one of the duct cleaners that do it right it disgusts me to hear the horror stories some of my past customers have had with the companies using scare tactics, bait and switch schemes, and just plain intimidation to make a fast buck. The Ductz franchise as a whole has gone behind other "duct cleaners" in the last year to the tune of almost three-quarters of a million dollars. All of this expense could have been avoided had the customers been able to do some background research before hiring. NADCA is a great organization and should be a minimum requirement for finding a duct cleaner. Other great questions include "How long does the service take?" (2 techs, 4-5 hours for a small house, 7-9+ hours for a two system house), "Do you clean the entire system including all trunk lines and the air handler (blower motor and evaporator coil)?", "How do you validate the job you have done?" (before and after picture reports work great). Beware of duct cleaners that say their process will solve all your air quality concerns. Duct cleaning is one of several steps to take to rid your home of unwanted dust, dirt, mold, and other allergens.
The short answer is yes, duct cleaning, done right by a reputable company will help with the smell. It is likely though the smell is coming from another source, ie the crawl space. It could also be that another rodent is dead in the duct work. A visual inspection would be in order to check for any breach in the duct system. A duct pressure test would be able to tell you how much air is leaking from the system over all. A hole large enough for an animal to enter would loses a great deal of air, over 300 CFM. It would be worth looking into having this test done and it should cost around $200. Cleaning the air handler and evaporator coil will greatly improve the performance of the air conditioner. Dirt and dust on the evaporator acts as insulation and reduces the amount of cooling done be the coil. Any quality duct cleaning should include cleaning the air handler and coil, and the tech should allow you to watch him perform the work as it is done.
If you don't agree with duct cleaning, fine. If there are some things that HVAC people can do to make the system need cleaning less often fine, but to suggest that I need to GO TO JAIL????? If you need to knock others to make yourself look better....... If duct cleaning is such a scam, why are their governing bodies like NADCA (which I do NOT belong to),several manufacturers of equipment, and national restoration franchises (I'm not a franchise either) who provide this service? I guess the whole world is stupid and only HVAC people are smart. I suppose I am scamming them when I clean puff backs, water damage, fire damage, and clean their carpets too? Or did I wake up one morning and say "ya know, it is great to be a hard working, honest owner operator, but I would love to provide a service that unlike everything else I do is a con and rips off the 90% referral business I busted my butt to earn"
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A thorough visual inspection is the best way to verify the cleanliness of your heating and cooling system. Some service providers use remote photography to document conditions inside ducts. All portions of the system should be visibly clean; you should not be able to detect any debris with the naked eye. Show the Post-Cleaning Consumer Checklist to the service provider before the work begins. After completing the job, ask the service provider to show you each component of your system to verify that the job was performed satisfactorily.
The next step was cleaning the cold air returns. He found a good spot to drill an 8” hole for his vacuum hose. The procedure matched the other air ducts except that when he finished at the two cold return registers he drilled several holes in the cold ducts in the basement and blasted air into them. Because of our houses age and the upgraded return system, I noticed that the main sheet metal return duct had no top but was just butted up against the ceiling in the basement. When he blasted air in, dust and crap shot out the edges along the ceiling. Once he finished that he removed the filter and “swept” out anything at the bottom of the return with his hand into the 8” hose.
Duct cleaning generally refers to the cleaning of various heating and cooling system components of forced air systems, including the supply and return air ducts and registers, grilles and diffusers, heat exchangers heating and cooling coils, condensate drain pans (drip pans), fan motor and fan housing, and the air handling unit housing (See diagram).
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