I own an HVAC company. Dirt in your ducts stays there and hurts no one. It is like dirt on the ground outside. This industry was infiltrated by a bunch of money grubbing low lifes years ago. As a credible company, we do not clean air ducts. Some who were credible probably signed on not knowing what else to do or to try to make a buck another way. These companies, because they also do HVAC work not only rip off private homeowners, they are ripping off legitimate HVAC company's customers and the integrity of what can and should as a rule be a great service industry. Some probably have gotten into this to simply offer what competitors who were ripping off their customers were offering. Anyone cleaning ducts is in my opinion raising a big red flag that they cannot and should not be trusted. Political pressure from NADCA, advertising dollars, manufacturers and marketers of duct cleaning equipment, and intense competition for the customers is the only reason the government and adverstising companies have not run them out of business and that this cancer perpetuates itself.
I called a company name “GREEN RHVAC” with their $29.00 one system air duck cleaning. When the guy came with a truck I asked him to tell me how much he will charge and he said that if he gave me price and I didn’t want the service then he would charge me $89 or he would tell me how much he charge me after he finished the work. I immoderately sense that I made mistake to call him to my house. To cut my lost I asked him to give me the price and it was $1600 for two systems house. I paid $100 to him for my lesson to learn and search online to find this site is very helpfully and I should do it before to call anyone for air duck cleaning.
In addition, the service provider may propose applying chemical biocides, designed to kill microbiological contaminants, to the inside of the duct work and to other system components. Some service providers may also suggest applying chemical treatments (sealants or other encapsulants) to encapsulate or cover the inside surfaces of the air ducts and equipment housings because they believe it will control mold growth or prevent the release of dirt particles or fibers from ducts. These practices have yet to be fully researched and you should be fully informed before deciding to permit the use of biocides or chemical treatments in your air ducts. They should only be applied, if at all, after the system has been properly cleaned of all visible dust or debris.
I need a complete system replacement , before I was trying to get an evaporator coil replaced , of course the price is between $2200 an $2800 , then get told it probably will over tax my ac unit within months , so now and like everyone else what do you buy 14 ,15 16 17 seer units ,price and how do we know its reasonable  why can't there be '" a estimated price ,in the ball park, a range of prices ,so we can at least go from their .....  Now it's from 7500 to 15000. Frustrating  from the start so everybody good LUCK.   Draw a # from the hat    Unregulated  and who do you BELIEVE, just like on NCIS go with your gut feelin   
In variable climates, the system may include a reversing valve that switches from heating in winter to cooling in summer. By reversing the flow of refrigerant, the heat pump refrigeration cycle is changed from cooling to heating or vice versa. This allows a facility to be heated and cooled by a single piece of equipment by the same means, and with the same hardware.
If you’re anything like most of our readers, you’ve spent hours online researching HVAC information in preparation for replacing your old heater or air conditioner. I’m the same way; it’s a big investment! You may want to consider saving yourself some time and money by getting an HVAC-Facts Report from this online HVAC installation cost calculator.  Take a look:

Duct cleaning has never been shown to actually prevent health problems. Neither do studies conclusively demonstrate that particle (e.g., dust) levels in homes increase because of dirty air ducts or go down after cleaning. This is because much of the dirt that may accumulate inside air ducts adheres to duct surfaces and does not necessarily enter the living space. It is important to keep in mind that dirty air ducts are only one of many possible sources of particles that are present in homes. Pollutants that enter the home both from outdoors and indoor activities such as cooking, cleaning, smoking, or just moving around can cause greater exposure to contaminants than dirty air ducts. Moreover, there is no evidence that a light amount of household dust or other particulate matter in air ducts poses any risk to health.
Important Tip: Don’t just pay attention to the high-end of the price range! – which is what I know you are all looking at, but also look at the low range. If a contractor is cheaper than this, ask “why?” Usually it is because they don’t have liability insurance, workman’s compensation insurance, are unlicensed, all of the above, or worst yet, they don’t use HVAC technicians. You are spending a lot of money.  Make sure that they are licensed (In California, check here at CSLB License Checker) and insured.

Cost Factors: The size of the unit, its efficiency and it’s single-stage, two-stage or variable-capacity are the top cost factors. Features like communicating technology and improved dehumidification performance also affect the price. Learn more about communicating technology here including the pros and cons, before being agreeing to a communicating system.
As you can see, if we know what the contractor is actually paying for specific equipment, we know what their labor rates are, and we know what they bid the project for, then we can also use some basic algebra (or just let the program do it for us because we’re lazy) to figure out how much of a profit they are making off of us (you) at different bid prices:

The University of Virginia - 2005 / The Wharton School of Finance - 2016 / U.S. Naval Aviator 2005-2015. At All Systems Mechanical air conditioning and heating, we believe that the experience our clients have is every bit as important as the products they receive. Simply put, our results speak for themselves, and we'd be happy to help. If you're in the market for a new AC or furnace, make sure that you get a fair price! Try our online calculator; click the tab on the top of this page for more information.

After one company just took a cursory glance at our A/C and found nothing wrong, I called HVAC. I called them mostly based on Michael W's post on 8/10/14 where he told us the owner, Alberto, took his feedback and took it SERIOUSLY. That speaks VOLUMES to anyone who has been around long enough to know the characteristics of the serious players are and those who are the wannabes.
"Our Pro was the most courteous and informative gentleman that we have had the pleasure to work with, was great. He let us know immediately what the problem was and what the cost to fix it would be. Also, he let us know how to maintain and extend the life of our washer. He was very personable and made us very comfortable with the process. We would have him back in a heartbeat if anything ever goes wrong again. It was the best experience we have ever had with a appliance repair service."